Jim Beam Honey pop-up beehive
If you were anywhere near Liverpool Street Station towards the end last week you may have wondered what on earth was going on. Round the back of the station in Broadgate Arena – that circular bit of open space that now and then plays host to an ice rink – appeared, as if from nowhere, a huge beehive.
On Thursday and Friday, the beehive came alive, packed with people enjoying the taste of Jim Beam Honey – a brand new honey-infused bourbon from one of the oldest makers in the world. Served on the rocks as well as in a refreshing apple juice cocktail, the new product went down a treat with the assembled throngs.
Not content with free drinks however, Jim Beam went that extra mile: barmen were dressed in beekeepers outfits, whilst overhead acrobats and trapeze artists kept everyone entertained. No doubt about it, there was a real buzz about the place (sorry…)
For those of you who missed out, Jim Beam Honey is hitting shops and bars in London right now!
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