T-Mobile Invites its Customers to Star in its Latest Advertising Campaign, with the Help of The Saturdays
26th May 2010: A giant sofa measuring 20ft x 12ft x 10ft – almost the size of a double-decker bus – will be unveiled on Wednesday 2nd June in London’s Covent Garden East Piazza by girl group of the moment, The Saturdays.
Customers who fancy the chance to star in their very own TV advert within T-Mobile’s latest advertising campaign, simply need to climb onto the Big Sofa and invite their friends round to their perfect T-Mobile Night In. Their efforts will be filmed and uploaded onto YouTube, where they’ll be judged by T-Mobile’s casting panel. A few chosen winners will be filmed professionally for T-Mobile’s TV adverts, which will be aired on primetime TV over the next couple of months.*
First on the Big Sofa to show the gathered hopefuls how it’s done will be The Saturdays Frankie Sandford, Mollie King, Vanessa White, Rochelle Wiseman and Una Healy.
Where: Covent Garden East Piazza, London, WC2E 8RF?
When: Wednesday 2nd June
Running Order:
9am – 10.30am: The Saturdays will unveil the T-Mobile Big Sofa
11am – 4pm: T-Mobile customers get their chance to have a go on the Big Sofa for their chance to be chosen to appear in T-Mobile’s new TV ads
T-Mobile customers who can’t make it down to the Big Sofa can join in by recording their own clip at home and uploading it to youtube.com/lifesforsharing.
The campaign is designed to promote T-Mobile’s ‘Night In’ which rewards customers by giving them ‘five things for £5’ at Blockbuster – customers can rent a game and a movie (or two movies) for two nights, grab some Blockbuster popcorn, sweets and a bottle of cola – all for just £5.
– Ends –
Notes to editors
* Only T-Mobile customers are eligible to appear in the T-Mobile TV adverts. Non-T-Mobile customers are welcome to join in and audition, and will have the chance of winning an alternative prize instead. Using the same judging criteria, the best video will be picked from the shortlist and that person will win a film-themed goody bag including a T-Mobile pay as you go SIM card.
About T-Mobile Night In
· Night In is available now and is exclusive to T-Mobile customers
· Offer includes rental of a game and a movie or two movies for two nights, plus Blockbuster popcorn, sweets and a bottle of cola for just £5
· Customers simply send a text with the words NIGHT IN to 3000 to get a mobile code to redeem in their local Blockbuster store
· One offer per customer per week
· The code can be redeemed in all Blockbuster stores and is valid Monday – Thursday
All-girl pop band The Saturdays descend on Covent Garden tomorrow to help T-Mobile out with a new ad campaign by plonking themselves on a giant – double decker bus sized – sofa.
Those sunny songstresses will be unveiling the Big Sofa from around 9am and a few hours later, the general public will be encouraged to get involved too! We expect hoards of T-Mobile customers to be queuing up for the chance to star in their very own TV advert for T-Mobile’s Big Night In, which rewards customers by giving them ‘five things for £5’ at Blockbuster!
All you need to do for your chance to be on telly is climb onto the Big Sofa and film a clip describing your perfect night in with friends. All entries will be uploaded to T-Mobile’s YouTube channel, where they’ll be judged by a casting panel. A few chosen winners will be filmed professionally for T-Mobile’s TV adverts, which will be aired on primetime TV over the next couple of months.
If you want to get involved but can’t make it down to Covent Garden tomorrow, then there’s no need to worry. T-Mobile customers can still enter by recording their own clip at home and uploading it to: www.youtube.com/lifesforsharing!
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