Cider gets a bit cool
Many moons ago cider was only known as a drink for crusty old blokes. And dirty students. And tramps. And anyone from Somerset.
But in the last few years it’s had something of a revival with the cool festival-going crowd and it’s now acceptable – nay encouraged – for a respectable person to sup on the appley goodness. As this new advert for Kopparberg shows, cider is having a serious moment in the public conciousness – maybe it’s the looming threat of increased tax, or perhaps New Labour’s social mobility policies have worked and now all the tramps work in London’s thriving advertising industry.
Whatever the reason, Kopparberg have come up with a fun new initiative to help fellow cider drinkers find new music, great talent, underground parties or brilliant nights out in their home town. And since this is what Spoonfed is all about – we’re fully on board.
Check out the ad below or visit http://www.findkopparberg.com for more info.
Cheers!
[...] This post was mentioned on Twitter by Gina Mortlock. Gina Mortlock said: @spoonfed I always new if I waited long enough i would turn from crusty old man to cool pop scenester http://tinyurl.com/37q9vs8 [...]
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